RubberCover Celebrates 20 Years – A Complete Roofing System Built to Last

Two decades of proven EPDM performance, with a complete roofing system designed around the needs of today’s roofing installer.

2026 marks a major milestone for RubberCover as the established EPDM roofing system celebrates 20 years in the UK & Irish market.

Over the past two decades, RubberCover has become a recognised solution for residential flat roofing, providing installers with a complete system designed to deliver reliable waterproofing, straightforward installation and long-term performance.

Its success has been built around a simple principle: make high-performance EPDM roofing practical and accessible for the installer.

A Complete System, not Simply a Membrane

One of the key strengths of RubberCover is that it has been developed as a complete roofing system rather than simply a sheet of EPDM.

The system brings together the membrane, quality certified, in-house produced adhesives, detailing products, insulation, vapour control layer and accessories required to create a complete waterproofing solution.

This integrated approach gives installers confidence that the components have been designed to work together, while helping simplify specification, installation and sourcing. As a result, peace of mind 

For residential flat-roof projects, where installation efficiency and reliability are critical, having a complete system from one manufacturer can provide a significant advantage.

Designed with the Installer in Mind

Residential flat roofing can present a number of challenges, from restricted access and working conditions to the need to complete projects efficiently.

RubberCover has been developed around these practical requirements.

The EPDM membrane is lightweight, flexible and easy to handle, while the cold-applied installation method eliminates the need for hot works. Combined with the system’s range of compatible accessories and detailing products, this provides contractors with a practical approach to completing a wide variety of residential flat-roof applications. Cut to size , eliminates joints and fast allows fast installation.

The result is a roofing system designed not only to protect the building, but to make the installation process as straightforward as possible.

Proven Durability – and Getting Stronger

Long-term performance is increasingly important when choosing a roofing system. Building owners want confidence that the roof installed today will continue to perform for decades, while installers need to know they are installing a system they can stand behind.

Recent research from German testing institute SKZ has provided further evidence of the exceptional durability of EPDM roofing. Testing commissioned by the United EPDM System Producers (VESP) has indicated a service life of at least 70 years for EPDM membranes under normal conditions of use.

For RubberCover, this reinforces one of the fundamental advantages of EPDM technology: exceptional long-term durability, high resistance to UV exposure and ozone, and flexibility that helps the roofing system continue to perform as the building and roof respond to changing conditions.

The durability of the membrane, combined with a complete system of in-house produced/compatible components, gives installers a solution designed to deliver performance throughout the life of the roof.

20 Years of Experience. A Future of Innovation.

A major milestone in the RubberCover story came in 2021, when Holcim acquired Firestone Building Products, bringing its roofing and building envelope expertise into one of the world’s leading building materials groups.  In 2022, the Elevate brand was introduced, marking a new chapter for the business.

For roofing contractors who had worked with Firestone RubberCover for years, the transition was significant – but the underlying heritage remained.

Today, Elevate can offer something that is difficult to replicate overnight: 20 years of RubberCover experience in the UK & Ireland, combined with the resources, technical expertise and global reach of a major building materials business.

This combination of established technology, a complete system approach and ongoing development provides a strong proposition in an increasingly competitive roofing market.

Raising the Standard for Residential Flat Roofing

The roofing industry is changing. Labour availability, weather conditions, installation efficiency, health and safety, sustainability and whole-life building performance are all influencing purchasing decisions.

Whether new build or refurbishment RubberCover is positioned around these changing requirements.

Its combination of proven EPDM technology, a complete range of compatible system components and a straightforward cold-applied installation method gives installers a solution designed to deliver both installation efficiency and long-term performance.

And as expectations around sustainability continue to grow, longevity becomes increasingly important. A roofing system designed to remain in service for decades can help reduce the need for premature replacement and maximise the value of the materials already installed.

Looking Towards the Next 20 Years

Twenty years of RubberCover represents thousands of installations and generations of roofing professionals who have trusted the system for residential flat roofing.

But the anniversary is about more than looking back.

It is an opportunity for Elevate to build on that experience and continue developing solutions that make roofing easier, more efficient and more sustainable for the future.

20 years of RubberCover. A complete EPDM roofing system, backed by decades of experience and designed for the decades ahead.

As Elevate looks towards the next 20 years, the ambition remains clear: to continue raising the standard for residential flat roofing through proven technology, complete system solutions and a commitment to long-term performance.

RubberCover. 20 years of experience. One complete roofing system. Built to last. Peace of mind for installers and the end customer.