Filon Relaunches with Renewed Partner Focus: On Your Side

Filon has launched its rebrand centered around a clear new positioning: On Your Side.

This marks the outcome of a detailed review of every part of the business, from how it operates to how it supports its partners. Filon examined the market and the trends shaping construction. The company also carried out research with its team and customers to understand, in plain terms, what truly makes Filon, Filon.

The feedback was clear: customers value Filon’s quality, reliability and technical knowledge. They see the company as friendly, professional and consistent. What’s more, they want great service from a partner they can rely on, backed by a range of dependable GRP solutions and fair pricing.

This insight now sits at the heart of Filon’s new strategy. On Your Side responds directly to these learnings and formalises the way the company works with distributors and customers across the sector, the company says.

Renewed Partner Focus

The new positioning builds on what partners already experience when working with Filon. It sharpens the company’s focus on service, technical expertise and long-term relationships, while setting clear priorities for the future. Filon says it is committed to delivering best-in-class service, strengthening communication and developing a clear ESG roadmap. Its ambition remains straightforward: to achieve continued growth in a controlled, sustainable way, and to be the company of choice for linear GRP product solutions.

“This relaunch is about being clear on who we are and how we work. On Your Side isn’t a campaign line, it reflects the way we support our customers every day. We have always taken pride in our products and our service. This gives us a stronger platform to show that, and to keep improving as a business,” said Mark Wilcox, Managing Director at Filon.

Partners will see the new identity rolled out across trade communications, literature and digital channels over the coming months. Filon says the refreshed brand reflects the company’s pride in its people, its products, and its customers, as well as a clear commitment to supporting all of its stakeholders for the long term.

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