Vivalda Builds New Structure to Drive Sales

VIVALDA GROUP, manufacturer and distributor of high-performance facades, has announced two new pivotal roles designed to improve customer experience and drive sales.

While Ricky Beadle has been appointed National Sales Manager, Michael Brookman becomes Key Account Director. Both new roles will strengthen the distribution division headed up by Vivalda’s Trading Director, Andy Thomas.

Drive Sales

Having worked in the industry for over 20 years, Ricky Beadle (above left) brings a wealth of experience and insight to the role, which creates a nationwide, fully co-ordinated approach to customer sales. Ricky will provide active support and coaching to Vivalda’s sales team, based across eight UK locations.

Michael Brookman (above right) is another long serving Vivalda employee with more than 20 years’ service under his belt. He has taken on the role of Key Account Director and is now responsible for developing strong relationships with Vivalda’s major accounts. Brookman will also be working closely with newly appointed National Specification Manager Aaron Barnes to drive new product development, expanding their offering throughout the group.

Vivalda Group is involved in the distribution, fabrication and manufacture of non-flammable rainscreen cladding systems. The company employs over 160 people across its operations in Birmingham, Cheltenham, Dublin, Glasgow, Hull, Leeds, Manchester, London and Swanley.

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