SEAC Ltd Launches New Brand Identity

SEAC LTD is proud to reveal its new brand identity. The company has kept the name which its customers know and trust and has given it a fresh look to celebrate 100 years of heritage and reflect the modern quality for which its products are known.

SEAC – originally incorporated as H&S Pochin Limited – was formed in 1916 as part of the Standard Engineering Company. Following a management buyout from Halma PLC in 1978, the company went on to patent its polymer headed fasteners under the POLYTOPS® trademark in 1981, continuing its development as a manufacturer and supplier of moulded fasteners for easy installation, minimal maintenance, quality aesthetics and durability.

New Brand Identity

Today, SEAC Ltd is a proud Leicestershire-based family-owned business and a leading UK manufacturer and supplier of specialist fixings, fasteners, and roofing products, primarily for the construction industry. This is an exciting time in SEAC’s history, and its new brand identity demonstrates its commitment to investment for growth in response to increasing market demand.

The company’s vision is to continue growing SEAC’s brand reputation as the go-to UK-based manufacturer and supplier of high-quality fasteners and fixings to the trade. Through its Polytops, Con-Sert, and Wraptor brands, SEAC is proud to support its customers with quality products that highlight its focus on small details with big impact.

James Buckley, SEAC MD

Introducing SEAC’s new brand identity, Manging Director James Buckley, said: “In the words of Jeff Bezos, ‘A brand for a company is like a reputation for a person. You earn reputation by doing the hard things well.’ Over the past 100 years, SEAC has achieved a strong reputation through innovation, authenticity, and commitment to our customers.

“We are proud to be carrying this heritage and ethos into a new chapter by setting new standards and goals to ensure our customers have the best experience.

“Our new brand identity reflects our ability to keep up with an evolving marketplace, whilst illustrating SEAC as a professional company dedicated to value-creation and mutually beneficial partnerships with our customers.”

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