Freefoam ‘Perfect Partner’ for Principality Plastics Warehouse

FREEFOAM Building Products Ltd has been described as key to the growth of new customer Principality Plastics Warehouse Ltd, supporting the specialist stockist with leads and new business opportunities.

Principality Plastics Warehouse is a multi-discipline distributor of plastics and building products, selling to trade and DIY customers in the South West and Wales. It has branches in Cardiff, Gelli, Swansea, and Gloucester.

Founded in 1992, the company was acquired in 2023 by a team including Matthew Epps (now MD), who saw an opportunity for growth – and saw Freefoam as the perfect partner.

‘Perfect Partner’

“Freefoam are different to most suppliers in this industry – they’re a manufacturer only,” explains Matthew. “Most of their competition are manufacturers but they also have trade counters. Freefoam are just focused on the distributors – the independents – which is the perfect fit for us.”

Matthew continues: “Freefoam are key to our growth plans, and that’s from the day we sat down with their team in July 2024. We carefully thought out how we can work together and grow the business.

“We stock the full range of Freefoam products: soffit, fascia, window trims, interior panelling, and cladding. But one of the key products in this partnership is the Fortex^® range of cladding. It’s a new market for us and we see massive growth in that area with existing customers – but it can also bring a lot of new customers to our business.

“Freefoam gave us lots of support as a new customer. They assisted with lots of product promotions and launches in the early days, we’ve had specials on Fortex^® cladding, and joint social media campaigns. We had members of their staff in the branch for the initial launch. They’re always available, always communicating. We’re really happy with the partnership. They’re the perfect partner for our business.”

Steve Shaw, Freefoam Area Sales Manager – South Wales & South West, comments: “We’re proud to work with independent stockists like Principality and we aim to help them win new business in every way we can: when they grow, we grow.”

For more information about Principality Plastics Warehouse, visit the Principality website or watch our video about the distributor’s relationship with Freefoam.

Learn more about Freefoam’s products, service and support by visiting the Freefoam website or calling 0800 002 9903. Follow @freefoam.

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