Fix Radio Partners with M&A Advisory for Trade Businesses

Fix Radio, the UK’s national station for tradespeople (742,000 weekly listeners), has partnered with TradeExit — an AI-native M&A advisory powered by DealFlowAgent — to give trade and building service owners a specialist route to a successful exit.

Many trade business owners are approached by buyers, brokers or investors long before they have made a clear decision to sell. For owners of established roofing businesses, this creates a difficult question: how do you know whether the interest is serious, whether the valuation is fair, and whether the business is ready for a buyer to look under the bonnet?

DealFlowAgent has been built to answer those questions without pushing owners into a sale. The firm focuses exclusively on roofing, HVAC, fire safety, plumbing, electrical, security, facilities management and related building services — sub-sectors long underserved by generalist business brokers. Founder Joe Lewin’s team works alongside a curated network of active UK and US acquirers who have already signalled exactly what they will pay.

A Bespoke AI Deal Concierge, Trained on Each Client

What makes TradeExit different is its proprietary AI Deal Concierge. At the start of every engagement, the agent is trained on the client’s company — its financials, contracts, operations, team structure, sub-sector dynamics and the founder’s personal goals for life after the sale.

From that point on, the Concierge works around the clock alongside the human M&A team: drafting positioning memos, modelling valuation scenarios, pre-qualifying inbound buyers against the owner’s red lines, and remembering every conversation with every acquirer so nothing is lost between calls.

The result is a process that feels personal but operates at institutional speed — owners only meet acquirers who fit their numbers, their timeline and their values, which translates into higher offers, more cash up front, less value tied to earn-outs, and significantly more negotiation strength.

Why Now? Blue Collar is the New Blue Chip

Thousands of baby boomer owners across these sub-sectors are approaching retirement, yet most lack the specialist M&A support to secure a fair valuation and protect the legacy they’ve spent decades building.

Joe Lewin, TradeExit Founder & CEO, said: “Blue collar is the new blue chip. AI is eating white-collar and software work, but home owners and commercial property operators will always need trusted companies to fix their heating at midnight or keep a building fire compliant. These are mission-critical, future-proof businesses — and the owners who built them deserve the same quality of exit advisory that large corporations take for granted.”

The Danger of Delaying

Many owners are already being approached by potential buyers but rarely have a clear view of who those buyers are, what they typically pay, or how they treat the teams they acquire. Specialist guidance — backed by the Concierge’s memory of every prior conversation with each acquirer — gives owners the context to compare offers properly and choose the buyer who’s the best long-term fit.

“Most owners we speak to have spent twenty, thirty or even fifty-plus years building something exceptional,” Joe explained. “When the groundwork is in place early, owners have a real luxury of choice. They can move when the timing is right for them, on terms they’re proud of, and sell to a buyer that takes care of their team and legacy.”

Louis Timpany, Fix Radio Founder & CEO, commented: “We’re thrilled to partner with TradeExit to bring this to our listeners. Our audience are hardworking professionals who have spent decades building their businesses. Providing them with a trusted, specialist pathway to a successful exit aligns perfectly with our commitment to supporting the trades community.”

Rob O’Connell, COO at Fix Radio, added: “Trade business owners are some of the most resilient and skilled operators in the UK, yet they’re often underserved when it comes to exit planning. Partnering with TradeExit means our listeners get specialist support that genuinely protects the value they’ve built — a practical, no-nonsense route to a better outcome when the time comes to sell.”

Trade business owners can access their free buyer list and valuation report here.

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