Read the latest magazine People Elevate Appoints New Specification Managers 20 July 2023 ELEVATE (formerly known as Firestone Building Products) has appointed two new specification managers to its UK team. Jonathan Keyes and Anthony Dyer will be responsible for advising architects and other specifiers on Elevate’s EPDM roofing systems for the commercial market, including RubberGard EPDM. Jonathan brings 15 years’ experience of flat and pitched roofing to the team. His career has seen him work with manufacturers, suppliers, distributors and contractors with a focus on business development, specification and site surveying. Speaking about his appointment, he said: “There is huge potential to grow the Elevate brand in the commercial market. I’m looking forward to working with architects as well as end-users to inform them of our proven EPDM systems, ensuring specifications result in high quality roofs.” With more than 15 years’ experience of the construction industry, Anthony has a forged a career in specification and sales for a range of building products, including facades, insulation and sheathing boards. He added: “This role is a fantastic opportunity to be part of large, global organisation with a leading reputation in roofing. My knowledge of building products, including many used in roofing solutions, will be key to building strong relationships with architects and helping them to create large and successful commercial projects.” New Specification Managers Philip Moors, Managing Director of Elevate UK and Ireland, commented: “These appointments are part of longer-term aim to build a specification team. The commercial market offers a significant opportunity for us to grow our UK business, replicating the success we have achieved in the residential sector in recent years. “We are developing new products for our commercial customers and can offer complete roofing solutions, including the RubberGard EPDM membrane, Resista MG PIR insulation, vapour control layers and cover boards. A key part of Anthony and Jonathan’s role will be to advise specifiers on the technical benefits of these solutions while also supporting our distributors and commercial roofing partners.” >> Read more roofing industry appointments in the news Previous article EJOT Strengthens UK Sales Engineer Support with Dual AppointmentNext article BMI Apprentice of the Year 2023 Winners Crowned Share article You may also like View all News Flat Roofing +4 5 March 2026 Financial Controller at TaperedPlus Returns Industry News +2 4 March 2026 Raise the Roof Celebrates Women Working Together in UK Roofing Green Roofs +3 4 March 2026 New Chair for Green Roof Organisation as Board Reaffirmed Featured Companies +3 26 February 2026 Glidevale Protect Strengthens Product Management Team with New Appointment Sign Up to Roofing Today Stay up to date with all of the latest news from Roofing Today by signing up to our weekly Bulletins… Sign Up Today Get in Touch Check out the latest issue 123 March-April 2026 View Now Past Issues Get in Touch