Eco Green Group Acquires Stake in Urban Greening Products Business

13 August 2025

Eco Green Group Acquires Stake in Urban Greening Products Business

ECO GREEN GROUP has acquired a stake in urban greening products business, Growing Revolution, in a bid to expand its green offering.

The sustainable construction firm says the move is part of a strategy to build partnerships that enhance biodiversity and reshape the role of green spaces in urban environments. It reflects a shared belief between the partners that nature must play a central role in how our cities are designed and lived in.

Eco Green Group says its interest in Growing Revolution came following the company’s recent move into the Dubai market, as well as its presence at the Chelsea Flower Show, where King Charles and Queen Camilla stopped to admire the living wall display.

The deal will allow the companies to strengthen their individual qualities while collaborating on projects that drive positive environmental impact.

Keith Hills, Founder of Eco Green Group, said: “This deal is a very exciting chapter in our company as we set out to expand our green offering.

“We’re focused on creating greener, smarter buildings that support biodiversity and bring real, lasting value to the people who use them.

“Richard and his team at Growing Revolution have developed truly innovative solutions that align perfectly with our vision of creating sustainable, biodiverse urban spaces across the UK.

“Together, we’re looking forward to pushing the boundaries of green infrastructure and making a real difference in how cities integrate nature.”

Urban Greening Products

The deal marks a pivotal step for Growing Revolution as it expands its focus into the B2B sector, while continuing to engage with its existing B2C customer base.

Richard Sabin, Managing Director at Growing Revolution, commented: “This partnership with Eco Green Group represents a significant milestone for Growing Revolution.

“By joining forces, we’re combining our expertise to accelerate innovation and broaden the reach of sustainable green infrastructure solutions across urban environments.

“Eco Green Group’s investment will enable us to expand our product range through renewed research and development, as well as by introducing carefully selected, sustainable products from other innovators.

“We’re collectively committed to advancing green infrastructure that benefits both people and the planet.”

>> Read more about Eco Green Group in the news

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