ARMA Welcomes New VP of Technical Services

17 April 2026

Heather Estes headshot

Heather Estes is the Asphalt Roofing Manufacturers Association’s (ARMA) new Vice President of Technical Services.

In her new role, Heather will serve as ARMA’s primary technical voice, ensuring that asphalt roofing is accurately represented in all scientific and technical discussions about residential and commercial roofing applications.

She will manage all of ARMA’s technical-related activities and will also serve as the association’s technical liaison to organizations involved in the development of building standards.

New VP

“Heather is an excellent addition to ARMA’s leadership team,” said Reed Hitchcock, ARMA Executive Vice President. “Her experience with the organization and the industry will bring valuable perspective, insight, and energy to our technical capabilities.”

Heather has over 15 years of experience spanning the full lifecycle of roofing materials—from the laboratory to the manufacturing floor. A career “asphalt nerd” with an M.S. in Chemistry from UNC-Wilmington, Heather began in forensic analysis, specializing in the chemistry of material failure.

Lasting Impact

Heather will work closely with the current Vice President of Technical Services, Aaron Phillips, through his departure at the end of June.

“Aaron has played an important role in advancing ARMA’s mission and ensuring asphalt roofing is well represented in key technical and regulatory conversations since joining the team in 2020,” added Reed Hitchcock.

“He has helped elevate ARMA’s technical voice across the industry while building strong relationships with partner organizations and stakeholders. We are grateful for his contributions and the lasting impact he has made on the association and the industry.”

Heather Estes commented, “I have long admired ARMA’s commitment to technical excellence through my various industry roles, and I am honored to now lead those efforts from within. Asphalt is in my DNA, and I am excited to advocate for the manufacturers who drive this industry forward, building on the phenomenal foundation Aaron Phillips has built over the years.”

>> Read more of the latest roofing news

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123 March-April 2026