WestWood Liquid Technologies Strengthens New Build Division

7 March 2025

WestWood Liquid Technologies Strengthens New Build Division

COLD-APPLIED liquid roofing and waterproofing manufacturer, WestWood has appointed a Head of New Build and Architecture.

Suffolk-based Luis Ramos, originally from Lisbon, Portugal, brings a wealth of experience in the flat roofing industry, spanning almost two decades.

Having held key technical and sales positions at waterproofing manufacturers and suppliers across the UK, Luis has grown business operations and established long-term partnerships with contractors and architects.

Luis commented that his skill and expertise lie in providing “technical solutions tailored to client needs – even those they may not yet recognise.”

WestWood Strengthens New Build Division

This appointment marks the next step in developing WestWood’s business in the new-build sector.

Speaking about his new role, Luis Ramos, said: “Joining the WestWood team is an exciting new chapter in my career. Traditionally, liquid-applied membranes have been associated with refurbishment, but the versatility and robustness of PMMA make it an ideal choice for the new-build sector.

“Throughout my time in the flat roofing industry, I have focused on providing innovative, technical solutions to clients, ensuring they have the best waterproofing systems for their projects. PMMA technology presents a huge opportunity for architects in the new-build sector, offering significant sustainability, safety, and efficiency benefits.

“I look forward to growing the WestWood brand within this space and bringing our high-performance systems to more architects and developers.”

Gary Hemmings, Managing Director of WestWood Liquid Technologies, added: “Luis is a fantastic addition to our business, bringing the knowledge and experience that will help us drive growth. His technical expertise and ability to build strong relationships with architects and contractors alike, made him the ideal candidate to lead this new division at WestWood.

“We are confident that with Luis on board, we will strengthen our position as a leader in sustainable liquid-applied waterproofing solutions for both refurbishment and new-build projects.”

>> Read more about WestWood in the news

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