ABC Supply Co Streamlines Subsidiary Branding

Roofing and building products distributor, ABC Supply Co, has rebranded two of its subsidiaries to reinforce its position as a partner across the building envelope sector.

Under the rebrand, L&W Supply will become ABC Supply Interiors, while Town & Country Industries will become ABC Supply Outdoor Solutions. ABC Supply Co will remain the same, continuing to focus on exteriors.

“For more than four decades, making it easy for contractors to do business with us and get their jobs done has been at the core of ABC Supply,” said ABC Supply President and Chief Operating Officer Mike Jost.

“We’ve supported customers across exteriors, interiors and outdoor solutions for years, and this name change reinforces our commitment to serving them across those categories with the same support from our local teams.”

Streamlined Branding

This brand alignment is designed to reinforce continuity while improving clarity for customers, vendors and partners amid a rapidly evolving building materials landscape, the company says. Each division will retain its specialty focus and dedicated teams.

Updates to the brand across digital and physical materials will roll out in phases to avoid disruption.

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