Soprema US Announces Tropical Roofing Products Brand Transition

SOPREMA US has announced the full transition of Tropical Roofing Products (TRP) to the SOPREMA brand, set to be completed by the end of the year.

SOPREMA says the move reflects its commitment to delivering a “simplified, nationwide brand experience while maintaining the trusted performance of TRP’s coatings and roof maintenance products”.

Customers will continue to receive the same products, with no changes to product performance. The only difference will be updated packaging and branding under the SOPREMA name.

Brand Transition

“This transition is about national recognition and consistency,” said Tim Kersey, CEO. “We’re aligning our product lines under one brand to better serve our customers and strengthen our presence across all markets.”

Coatings specialists and technical support remain the same, with increases in key regions. Email addresses and business cards have already transitioned to SOPREMA branding.

As part of the rollout, SOPREMA will introduce refreshed brochures, signage, digital content, and Sop’Direct – a mobile app with language translation and product documentation to help customers navigate the change with ease.