Superfoil Announces New Appointment as Business Expands

Lincoln-based insulation company, SuperFOIL, has appointed Georgi Nenov as Head of Revenue Operations following the expansion of its warehousing and manufacturing capacity.

New Appointment

First joining in 2023 as a marketing and brand manager, Georgi played a key role in expanding the business’s online and offline presence in the multifoil insulation market.

In his new role, he will lead the company’s revenue operations strategy, focusing on aligning the sales, marketing, and account management teams under one unified strategy to support continued growth.

Business Expansion

The appointment comes as SuperFOIL looks to strengthen its commercial operations and expand its presence across the UK insulation market, primarily focusing on its multifoil insulation range.

Georgi Nenov, Head of Revenue Operations at SuperFOIL, said: “This promotion represents a transition from driving brand awareness to architecting the company’s growth engine. It’s incredibly rewarding to have my contribution to SuperFOIL recognised in this way.

“Moving into a head of revenue operations role allows me to bridge gaps between departmental teams, ensuring our internal strategy is as seamless and high-performing as the products we sell.

“The transformation since I joined has been remarkable; the company has grown significantly in the past 3 years. From expanding our teams to increasing our warehousing and manufacturing capacity, the growth has been phenomenal.

“I feel privileged to be part of that growth and excited to help the business achieve future success as the leading multifoil manufacturer.”

Gold Standard

William Bown, CEO of SuperFOIL, commented: “We’re extremely proud to appoint Georgi as our Head of Revenue Operations – his promotion is a testament to his hard work and dedication since first joining us back in 2023.

“He will play an important role in helping to ensure that every lead we coordinate translates into a home that is warmer, greener, and more efficient – directly addressing the critical challenges facing the UK’s housing stock.

“This mission recognises a fundamental industry truth: even the most innovative product is only as good as the hands that install it. That is why our priority is to help SuperFOIL curate a world-class community of installers who represent the gold standard of installation.

“This is our way of helping people live happier, healthier, and more sustainable lives, one project at a time.”

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