Roofing Merchant Enhances Marketing with Digital Screens Rollout

WHOLESALE building materials brand SIG Roofing has appointed Shrewsbury-based digital display specialist Mid West Displays to supply and install digital screens across most of its UK sales office network.

The commercial-grade screens will be used to enhance communications in each SIG Roofing branch, delivering key brand and product information in an engaging and captivating way. With standard network integration, content can be updated and uploaded remotely, and scheduled for maximum marketing effectiveness.

Digital Screens Rollout

Mid West Displays Head of Sales, Michelle Farnsworth, said: “Recognising the value of partnering with suppliers that deliver added value to their customers, SIG Roofing turned to us for their in-store digital marketing needs. Given our prominence in the digital sector, it was no surprise they chose to collaborate with us.

“After a series of meetings to explore screen options, available software, and features, SIG Roofing was confident we offered the right products, exceptional customer service, and a UK-wide installation service. Following a successful trial, the rollout was confirmed.”

In less than eight months, screens have been installed in 75 locations, from Dundee to Dudley and Ipswich to Inverness, with more installations to come before the project’s completion.

A spokesperson for SIG Roofing said, “We are delighted to partner with Mid West Displays on this extensive project. The screens have been well received by our sales office teams and customers. Michelle and the team have managed the rollout seamlessly, and we look forward to bringing the project to a successful completion in the near future.”

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