Online Builders’ Merchant Rebrands

ONLINE builders’ merchant formerly known as Construction Materials Online has rebranded to cmostores.com.

The £39m business which grew sales by 46% in 2018 is positively disrupting the UK construction sector by passing on cost savings to customers.

The company says that using an online platform and direct shipping, cmostores.com can offer price and product ranges that traditional brick and mortar operations can’t match.

Builders’ Merchant Rebrands

CEO Andy Dunkley says: “Our new brand is an up-to-date visual identity to take us through the next ten years of helping our customers to deliver projects on time and on budget.

“We’re responding to market research which asked the industry what it needed and how we could make life easier for people buying building supplies.

“Our customers are clever and they want smarter ways to work”

With over 70,000 products available online, cmostores.com offers housebuilders and contractors a new way to buy. It aims to make the process of getting supplies to site easier, saving trade customers even more time.

“We compete hard on thousands of prices daily. People can order and get fast delivery – all at the touch of a button.

“We have well-trained advisors at the end of the phone, which our research highlighted as a big factor for people choosing to shop with us”, Andy added.

Trade Account

cmostores.com has also launched a new trade club. This allows customers to apply for a trade credit account offering exclusive incentives and discounts.

In addition, a new trade website is planned for 2019. This will give trade customers a personalised portal with streamlined ordering, simplified paperwork, speedy quotes and invoicing, and a hotline to their account manager.

The new cmostores.com logo is created using graphical elements using the letters ‘CMO’, the former acronym of Construction Materials Online. It depicts a person holding a box to illustrate retail, delivery, and service. It was developed in collaboration with branding experts Logo Design.

The rebrand includes new logos for the business’s four websites: roofingsuperstore.co.uk, drainagesuperstore.co.uk, insulationsuperstore.co.uk, and doorsuperstore.co.uk.