New Technical Director for Flat Roof Specialist

17 April 2026

Shaun Lotay headshot

Shaun Lotay has joined flat roof specialist Axter Ltd as its new technical director.

Shaun started the role in March following a long career in the flat roofing sector in a number of technical roles.

He is also a founding director and chair at the Bitumen Flat Roofing Association, alongside Axter Ltd MD Phillip Wilcox-Moore.

Shaun commented: “The company culture was a huge deciding factor on me coming here. Hearing the passion Phillip and his team have, not only about flat roofing but sustainability, was exciting.

“Company culture is very important to me – a lot of companies will talk about their culture and being people focused but Axter actually live it every day.”

After studying forensics at university, Shaun was offered an administration role at a roofing contractor, later moving into contracts management and quantity surveying.

He then moved to a construction product supplier in a sales role and was given the task of growing the business so it could afford a technical department.

On hitting this target, he created and led the company’s new technical department, before moving to another large waterproofing company in an operational management role.

New Opportunity

Shaun says he has spent the last few weeks exploring the business, speaking to staff to get a full understanding of how the business operates.

He added: “My approach with a new business is not to assume I know anything, I like to come in with an open mind and find out for myself.

“There’s an opportunity to discover potential blind spots in the business, comparing what the business thinks of itself to what the directors have written as strategy or intent.

“We can then identify where there might have been strategic drift.

“In broader terms, I want to establish Axter Ltd as the de facto leader in technical information relating to roofing and waterproofing in the UK market.”

>> Read about more new appointments in the news

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126 September-October 2026

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