MKM Kicks Off 2025 ‘Check Your Tools’ Campaign

MKM HAS kicked off its 2025 ‘Check Your Tools’ campaign to raise awareness of testicular cancer – encouraging tradies and the public to ‘talk tackle’ and stay informed.

In partnership with The OddBalls Foundation, Toolbank, and DeWalt, the builders’ merchant is raising awareness of testicular cancer among tradespeople and the public with pop up events across several sporting events during April.

‘Check Your Tools’ Campaign

Officially beginning on 1 April to coincide with the start of Testicular Cancer Awareness Month, this year’s campaign promises to be “bigger, bolder, and more ballsy” than ever before, thanks to a bumper month of activities, giveaways, and social content.

In a nod to MKM’s 30th anniversary and roots as a ’90s-born business, the 2025 campaign features a limited-edition retro-style design of MKM-branded OddBalls underwear.

Customers and sporting fans alike will be able to snap up a pair after making a £3 donation in branch, online or at select events through the OddPod – The OddBalls Foundation’s pop-up education and engagement unit.

Match Day Madness

There will also be four lively match day appearances across Hull City and Hull KR games as part of the ‘Check Your Tools’ campaign.

MKM will be hosting a mix of giveaways, football challenges, and special moments to get fans talking about testicular cancer – and checking their tools.

The OddPod will be at two of the fixtures, helping fans learn more and bag a pair of the bold new boxers in exchange for a £3 donation.

• 11 April – Hull KR vs Wigan Warriors (OddPod at Craven Streat)
• 12 April – Hull City vs Coventry City
• 21 April – Hull City vs Preston North End (OddPod fan zone outside stadium)
• 26 April – Hull City vs Derby County

Bricky’s Back in Action

Standing tall at 6’5”, this year’s campaign will also see MKM’s mascot Bricky on the road again—starring in campaign content, popping up at activations, and generally making a (brick-shaped) impact wherever he goes.

MKM will be marking Superhero Pant Day on 25 April, with Bricky front and centre on social media. Last year’s campaign reached over 250,000 people via MKM’s social platforms.

Nicola Ollett, MKM’s Marketing Director, said: “The ‘Check Your Tools’ campaign is all about breaking down stigma, getting people talking, and helping our customers look after themselves in a way that feels fun, bold, and unmissably MKM. We’re proud to be going even bigger for 2025 – and we can’t wait to see Bricky back in action.”

Kieran Kelly, Foundation Manager at The OddBalls Foundation, added: “The ‘Check Your Tools’ campaign has become a vital awareness driver for testicular cancer in the trades and beyond, and we’re excited to keep the momentum going with new events, content, and partnerships this April.

“Testicular cancer is the most commonly occurring cancer in men aged 15-49, with around 2,400 new cases diagnosed in the UK each year – that’s roughly six men every day. Through MKM’s branches, partnerships, and suppliers, we’re able to reach a huge number of the people most likely to be affected.”

Find out more about the ‘Check Your Tools’ campaign here.

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