Flex-R Appoints National Key Account Manager

26 August 2026
Joe Ellis headshot

Joe Ellis, Flex-R National Key Account Manager

Specialist flat roofing supplier Flex-R has promoted its north-eastern Business Development Manager, Joe Ellis, to a new position within the business as National Key Account Manager, with immediate effect. 

Joe joined the Flex-R business in March 2022 as the sales representative in the North of England. He brought extensive roofing experience from the previous eight years, and during his time at Flex-R has built strong relationships with customers and colleagues alike, while also bringing in many new customers.

Over the past two years, he has focused on developing his skill set in key account management and will be rolling out his successful track record on a national level to the head offices of national merchants.

National Key Account Manager

“I’m confident this is the right move for the business and our customers, and I strongly believe Joe will excel in this new role,” said Flex-R Sales Director Barry Shorrock.

“Joe has built strong, supportive relationships with his customers in the north and, more recently, the Northeast over the past four years, and he is now extending this to help develop and grow merchant customers nationwide. I am looking forward to working closely with Joe over the coming months, and I know everyone in the Flex-R team will support him in further expanding our EPDM roofing business.”

Flex-R was founded in 2000 and has grown into one of the UK’s largest suppliers of single-ply membranes to specialist roofing merchants, offering its ClassicBond EPDM and ClassicBond PRO Fleece Reinforced EPDM flat roofing systems. The company has facilities in High Wycombe and Huddersfield, supported by a team of business development managers and technical staff who train and support merchants and their roofing customers across the UK.

>> Read more about Flex-R in the news

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