Construction Products Association Unveils Draft Marketing Code

THE CONSTRUCTION PRODUCTS Association (CPA) has unveiled a draft Code of Conduct for product marketing in response to the Hackitt review.

The draft code was unveiled at the Marketing in Construction Summit this week, with plans to bring it to consultation in April.

If approved, the code of conduct could be put into place later this year.

Twelve point plan

The draft code includes a commitment to plain English and to avoid “misleading or ambiguous wording” and to “supply products which are materially the same as those tested, unless stated otherwise”.

There are commitments on publishing minimum information requirements on product manufacturer websites, technical helpline details and information on handling, installation and operating of primary products.

The 12-point proposed code also includes a commitment to publish details of warranty terms and conditions on websites, and an aim to be clear about product performance.

The CPA stated that the draft is to be continually tested against Chapter 7 of the Hackitt review, industry good practice and the results of the Call for Evidence survey.