Cedral Select Launches National Online Platform

FIBRE CEMENT cladding specialist, Cedral, has launched Cedral Select nationally – its online platform that puts certified installers in touch with homeowners across the UK.

With more than 40 cladding contractors now signed up to the scheme, Cedral is confident that its Select initiative will set new high service standards in the sector, while helping to connect homeowners with the right installers.

Recruiting Roofers

The business is now actively recruiting roofing contractors to join a similar Select for installers of Cedral’s roof slates.

Participating UK cladding contractors have responded positively to the existing Select programme, with one installer already confirming that they had secured four significant domestic cladding projects since signing up to the scheme.

Under the Cedral Select initiative, certified installation partners receive pre-qualified sales leads, marketing support, product training and installation tips. After every successfully completed project, they also earn points that can be exchanged for marketing materials for leisure gifts.

Installer Assessment

To become a Cedral Select Professional, applicants must pass an initial installer assessment and then comprehensive product training is provided. A technical validation is then completed on a recent job site to confirm the applicant’s ability to install Cedral products.

Lisa Grosse, brand and customer journey manager at Cedral, said: “We’re really pleased with the positive response we have had from installers and homeowners alike since launching Cedral Select. Now that we’ve achieved national installer coverage, we plan to roll out our high profile promotional campaign to increase awareness of this innovative initiative.

“The big idea behind Cedral Select Professional is that we handle the initial customer engagement and ballpark pricing, leaving the installer to do what they do best – provide detailed quotes and install the roof slates or cladding. So far, installers who have signed up love this new way of working and we think this will gain real momentum into 2023.”

Find out more about Cedral Select Professional.

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