BMI Strengthens Contractor Support with Flat Roofing Team

The team is led by Charles Pierce, National Sales Director for Flat Roofing, supported by Dan Birkin, Regional Sales Director for Flat West and James Collett, Regional Sales Director for Flat East.

Roofing specialist BMI UK & Ireland has appointed a new leadership team to help improve collaboration between specification and installation across flat roofing projects.

The new structure is intended to support contractors by ensuring projects reach site with clearer specifications, stronger technical backing and improved coordination.

BMI says by strengthening the connection between design and delivery, it aims to help contractors install high-performance flat roofing systems with greater confidence.

Flat Roofing Team

With more than 40 years of combined experience within the construction industry, BMI’s flat roofing leadership team will provide technical advice on flat roofing systems, support education through CPDs and webinars, and offer guidance on regulatory requirements such as the Building Safety Act.

Chris Nicholls, Commercial Director at BMI UK & Ireland, said: “This approach aims to strengthen the full project chain. By supporting specification decisions earlier, we can help create clearer pathways through to installation, reducing uncertainty on site and supporting better outcomes for IMA contractors.”

The team is led by Charles Pierce, National Sales Director for Flat Roofing, alongside Dan Birkin, Regional Sales Director for Flat West, and James Collett, Regional Sales Director for Flat East.

Contractor Support

“Flat roofing systems are increasingly technical,” said Charles Pierce. “From fire performance and insulation to drainage and long-term compliance, there’s a lot to get right.

“Our new team structure allows us to work more closely with contractors and specifiers, providing clearer guidance, more consistent support and helping contractors deliver high-performing systems with confidence.”

Access specifier support here.

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