Read the latest magazine Flat Roofing Industry News Liquid Roofing People WestWood Liquid Technologies Strengthens New Build Division 7 March 2025 COLD-APPLIED liquid roofing and waterproofing manufacturer, WestWood has appointed a Head of New Build and Architecture. Suffolk-based Luis Ramos, originally from Lisbon, Portugal, brings a wealth of experience in the flat roofing industry, spanning almost two decades. Having held key technical and sales positions at waterproofing manufacturers and suppliers across the UK, Luis has grown business operations and established long-term partnerships with contractors and architects. Luis commented that his skill and expertise lie in providing “technical solutions tailored to client needs – even those they may not yet recognise.” WestWood Strengthens New Build Division This appointment marks the next step in developing WestWood’s business in the new-build sector. Speaking about his new role, Luis Ramos, said: “Joining the WestWood team is an exciting new chapter in my career. Traditionally, liquid-applied membranes have been associated with refurbishment, but the versatility and robustness of PMMA make it an ideal choice for the new-build sector. “Throughout my time in the flat roofing industry, I have focused on providing innovative, technical solutions to clients, ensuring they have the best waterproofing systems for their projects. PMMA technology presents a huge opportunity for architects in the new-build sector, offering significant sustainability, safety, and efficiency benefits. “I look forward to growing the WestWood brand within this space and bringing our high-performance systems to more architects and developers.” Gary Hemmings, Managing Director of WestWood Liquid Technologies, added: “Luis is a fantastic addition to our business, bringing the knowledge and experience that will help us drive growth. His technical expertise and ability to build strong relationships with architects and contractors alike, made him the ideal candidate to lead this new division at WestWood. “We are confident that with Luis on board, we will strengthen our position as a leader in sustainable liquid-applied waterproofing solutions for both refurbishment and new-build projects.” >> Read more about WestWood in the news Previous article Eurocell Buys Alunet for £29mNext article Signs of Improper Gutter Installation and How to Fix It Share article You may also like View all News Featured Solutions +2 24 September 2026 A Tested Mitigation Layer Cover Board Flat Roofing +3 22 September 2026 Rockwool Welcomes New Commercial Director Awards and Events +4 22 September 2026 LRWA Makes a Splash with 2026 Dragon Boat Regatta Flat Roofing +4 21 September 2026 Langley Reinforced Bitumen Membrane Receives CCPI Mark Sign Up to Roofing Today Stay up to date with all of the latest news from Roofing Today by signing up to our weekly Bulletins… Sign Up Today Get in Touch Check out the latest issue 126 September-October 2026 View Now Past Issues Get in Touch