Heroes: ForgeFix Turn Fastenings Into Bowie Art for Charity

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Heroes: ForgeFix Turn Fastenings Into Bowie Art for Charity

Hardware distributor ForgeFix has turned charity fundraising into an art form.

The business recently donated a unique portrait, created using 4,000 of the company's ForgeFast elite performance woodscrews, for sale at a charity auction.

The picture, a 1.2m by 1m portrait of music icon David Bowie, sold for £1,000 at the silent auction, which was held at the NMBS Gala Dinner in April.

All proceeds from the sale have been donated to CRASH - the construction industry charity which supports homeless and hospice charities with free advice, practical assistance and financial aid.

The Bowie picture is one of a series of similar images ForgeFix has dubbed ScrewsArt. Other portraits include an image of boxing legend Muhammad Ali.

ForgeFix, a distributor of fixings, fasteners, power tool accessories and hardware, began creating the portraits as an innovative way of demonstrating the capabilities of its ForgeFast woodscrews.

Due to their exceptional characteristics, ForgeFix has positioned ForgeFast screws in a new performance category in order to highlight their next generation capabilities.

All of the ScrewsArt portraits were created with the help of existing and potential customers attending ForgeFast launch events and by visitors to ForgeFix's stand at various trade shows and exhibitions over the last nine months.

People were asked to insert screws into a template so they could experience some of the benefits of using the ForgeFast range first-hand.

Commenting on the Bowie portrait and subsequent charity donation, Brian Trevaskiss, Marketing Manager at ForgeFix, said: "We first came up with the idea of creating the ScrewsArt portraits as a fun way of enabling potential buyers to get hands-on with the range.

"We felt it was important to do something worthwhile with the resulting portraits. We're delighted the Bowie picture proved so sought-after in the silent auction at the NMBS Gala Dinner, and that it's ultimately raised so much money for CRASH."

Francesca Roberts, Chief Executive at CRASH, added: "The sale of the Bowie ScrewsArt portrait was certainly an innovative way of fundraising. These funds will now be used to make an important contribution towards both our current and future projects to make a difference to people's lives."

To see the David Bowie ScrewsArt portrait being created, take a look at this video.


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